As more lawyers become more active online, lead generation has become more challenging nowadays. What’s great is that there are steps you can take to gain solid advantage.
Redesigning Your Website
To gather leads for your law firm, your website can be a perfect place to start. But you may have to ask for help from a pro web developer. You may need new functions and features, depending on the content management system (CMS) you’re currently using. The developer will also work to make sure that your website runs and looks well on a mobile device, which is where most site visits come from today.
But clearly, that’s not where it ends. You need to turn your website into a lead-generating machine, first by adding conversion opportunities such as catchy landing pages, call-to-action buttons, etc. You can put your phone number in your site’s top bar, but remember that not all visitors will want to make a call. Sometimes, they would rather communicate through email or live chat. Be sure to get personal injury leads here!
Content and SEO
If you use it to gather leads for your law firm, online content will serve two purposes: to provide information and build trust, and to increase visibility for your website in search engine results when people search for legal services in your area.
To get a good search rank, you need to apply effective SEO strategies, and if you know nothing about SEO, no worries. There are many providers of effective yet reasonably priced SEO services at www.getcases.com if you just look and do some research. But note that an SEO campaign is useless without quality content and a quality content strategy. If your SEO provider does not offer content writing services, you can produce your content or hire a marketer instead. Before you take someone on board as content producer, check if they have experience making legal marketing copy.
Use Online Ads
Research tells us that paid search ads drive more traffic to a website and cause a significant exposure spike. But when using digital ads, make sure this won’t crowd out your “organic” efforts like SEO and content marketing. Digital ads will provide new leads, but the moment your budget has been used up, they become useless. Therefore, think of these ads as supplementary to your other marketing activities. Nevertheless, they are still very effective in generating leads for legal services. Be sure to watch this video at https://www.youtube.com/watch?v=c7S12My5-34 for more details about lead generation.
Investing in Lead Generation Services
Lastly, while you may have a team of brilliant lawyers in your firm, online lead generation is not something you might want to do or spend time and energy on. It’s not a very difficult task, but it does require dedication and consistency for it to work. This is where you’ll find investing in online lead generation services a wise move. Working with one will keep the leads coming as you focus on where your full attention should go - to your clients.